How new bulk send email rules inadvertently unsubscribe customers

How new bulk send email rules inadvertently unsubscribe customers

Near the end of the first quarter of 2023, Google and Yahoo! updated their bulk (5,000+ messages a day) email requirements with the intention of keeping inboxes safer and more spam-free.

Among the new requirements were making it easier to unsubscribe with a single mouse click and making sure their sending domains/IPs have valid forward and reverse DNS records.

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